The online marketing world is a fast-changing one. What was once effective a few years back is now less effective due to technological advancements and innovations. While some businesses have learned to adapt and admit the fact that as time goes by, what they know might not be helpful anymore, others are still catching up to the new world of online marketing. As a business, you have to stay on top of the game. Knowing the best online strategies for 2019 can be your weapon for growing your business and for beating your competition.

Multichannel Marketing

Multichannel marketing means to get in touch with your audience in multiple ways. Do not just limit your marketing touch points to two, three, or four channels. In our digital world, there are a lot of ways to reach potential customers online. Though social media is the number one marketing channel for businesses nowadays, this is not the only way for customers to engage with your brand. Below is a list of marketing channels for you to consider.

Mobile device applications

SMS

Chatbots/virtual assistants

Podcasts

Live chat

Live broadcasts

Ephemeral content (Facebook and Instagram stories)

While not all kinds of businesses will find the above-mentioned channels useful, always consider that there are more than a few marketing channels available out there.

Search Engine Optimization

SEO has changed compared to its algorithms a few years back. For example, Google now prioritizes websites that have faster page speed. The page speed pertains to how quickly your website loads and if it is mobile friendly. If your website does not have these two characteristics, then your competitors’ website might show up first before yours when a customer searches for your service online.

Note that the page speed and the mobile-friendliness of your website are not the only factors that Google looks at to rank you up in SEO, e.g optimized content, social signals, user experience, accurate and consistent business information, Authority, and links. Being number one in all these factors will help you in ranking number one on search engines.

Video Marketing

In our era, people tend to watch more Youtube videos than we watch television. According to Youtube, people in the average age of 18 to 49 watch 5 billion videos every single day. Video marketing is one of the marketing strategies that you need to consider investing in in 2019. Below are some types of videos for your marketing efforts.

Webinars

Event videos

Testimonials

Company culture videos

How-to-videos

Product walkthroughs 

Some businesses like their videos to be high-end that they look like something out of Hollywood. Remember that people only want good content, relevant to their needs and interests, and story-driven.

Being Updated is Key

If you are feeling outdated with the latest online marketing strategies or you feel like you need help, always remember that there are marketing experts who are ready to assist you to boost your marketing efforts such as Blaze New Media. They are a company that consists of individuals who pride themselves with knowledge and expertise in different marketing strategies not limited to the ones mentioned above.